“Perfection is not attainable. But if we chase perfection, we can catch excellence. “
​–​ Vince Lombardi

Do you find yourself working "in" the business so much you begin noticing consistency, service, training, culture, and cash flow all could use critical attention? Attention you and your team are a bit short of? Let's talk and set potential objectives!

Little Background About Me

My name is Randy Soulier and my career journey to date consists of 25+ years of business, marketing, tourism and corporate operating experience that includes leadership roles of manager, general manager, CEO, President and COO.

Throughout this time, I’ve contributed my talents and in response, learned even more through holding community office of chamber of commerce president, chamber board member, board member for state workforce development, board member for county economic development, and as a volunteer.

As a professional in the marketing roles, I’ve been fortunate to be in, teams that have been recognized numerous times as casino marketing Romero Award recipients. I learned a key marketing tactic over the years, that surprisingly isn't used very often today. That's asking your customers what they want and then give it to them. 

I have enjoyed meeting and addressing many audiences on marketing, economic development, tourism and business related topics. Some key guiding principles I’ve picked up along the way:

Resilience, remaining innovative, empowering, transparent, humbleness, and always remain teachable.

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My formal education has afforded me degrees in Marketing and Integrative Leadership with emphasis in Human Development. I enhanced my education toolbox by gaining certifications in Strategic Marketing and in Six Sigma.

I live in northern Wisconsin with my lovely fiance and our children, cheer loudly for the Green Bay Packers, enjoy playing the drums and an avid sport memorabilia collector.

Services

I have the knowledge and experience to meet and exceed your expectations. This is possible by offering of a variety of services customized to fit your specific needs.

Because my experience spans over decades, my library consists of thousands of various business applications that range from policy development to extensive business planning, to team development, to both strategic and organic business development.

Overall, my portfolio and experience positions me to be of one of the biggest values in your resource options. Learn more about the improvements I can help you achieve, and contact me today.